How to Create and Save Audiences for FB Ads

When it comes to running a successful Facebook Ad, half of the equation is knowing who to target. A few weeks ago, I shared some tools for finding your audience. Today, I’m going to show you two options for where to create your audiences once you’ve done your research. I typically recommend an audience size of around…

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One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers down the line. It can seem like a bit of a guessing game, but with…

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If you’ve gotten very far into the world of Facebook ads, you’ve probably heard about pixels. Pixels for retargeting. Pixels to track conversions. Pixels to create a custom audience. It’s a lot to take in, and Facebook recently complicated things with the rollout of the new Facebook Pixel “to rule them all”. (I dive into…

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Whether you want to grow a 6-figure business, drop a few pounds, or buy a home – you need to be clear on exactly what you want in order to get it. For some of us, setting goals is easy and effortless. For others, it’s challenging. Here are a 5 tips that can help you…

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Last time I wrote about Evernote, I got some great responses from readers and fellow entrepreneurs. It is a powerful tool! One friend of mine refers to her Evernote as her “external brain.” It’s a place where she can quickly capture any task or idea to find later. Here are a few more tricks that…

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If there’s one thing everyone can agree on about the perfect planner, it’s nothing. Every single person has a unique set of preferences and wants in a planner, which is why the market is so full of choices! And we’re not even talking apps and other digital products. No, this post is limited strictly to…

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Guess who’s on the cover of Business Rocks magazine! Being an entrepreneur has changed my life in many unexpected ways. For instance, landing me on the cover of a magazine devoted to inspiring women in business. Never dreamed of being a covergirl! 🙂 Leaving the corporate grind to run my business full-time was a dream…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Rachel Foy. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Nikola Ahaiwe. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Emily Nelson. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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