Welcome to the blog of Julie Lowe: Socially Aligned!

There's always something new to learn and explore in the world of high performance and personal development! My goal for this blog is to help make learning about mindset, marketing, goal-setting, high performance (and more!) as fun for others as it is for me by sharing my experiences and knowledge from growing my own multi-million dollar business as well as helping to grow businesses of all sizes over the past decade.

Comments are welcome, so please let me know what you'd like to read about next!

-Julie

The 4 Questions a Stranger’s Brain Asks Before They’ll Book a Call With You

By Julie Lowe | September 3, 2026

Before someone books a call with you, decides you’re worth their time, or takes your offer seriously, their brain runs four quick checks. This happens in seconds, without them consciously realizing it, and it happens whether they’re scrolling past your ad on the way to a video of someone’s dog or actually reading your sales…

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People Don’t Buy Your Offer. They Buy One of These 6 Things.

By Julie Lowe | August 27, 2026

Most high-ticket coaching sales happen on a call. But the decision usually isn’t made on the call. By the time someone books, they’ve often already decided this is probably the right fit, or they’ve already ruled themselves out entirely. The call confirms a decision more than it creates one. If that’s true, then the real…

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12 Meta Ad Angles to Reach the Buyers Your Current Ads Are Missing

By Julie Lowe | August 17, 2026

If you’ve read the rest of this series, you already know the core problem. Most Meta ad accounts aren’t short on ads. They’re short on genuinely different ideas. Ten ads that share the same hook, the same tone, and the same angle aren’t ten tests. They’re one ad wearing ten outfits, and Meta’s algorithm treats…

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The Three Gaps Audit: Why Your Launch Isn’t Landing (Or Where to Find Your Next Growth Opportunity)

By Julie Lowe | August 16, 2026

There are two moments when a coach or consultant emails me with almost identical panic in their voice. The first: “I just launched something new and it’s not landing. I don’t understand, my other stuff has worked before.” The second: “Things are going fine, but I feel like I’ve hit a ceiling and I don’t…

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How to Hire a Meta Ads Creative Strategist (What to Look For)

By Julie Lowe | July 29, 2026

Hiring the wrong person for Meta ads is an expensive mistake, and it’s rarely obvious until months in. Leads are coming in. Reports show activity, testing, “optimization.” The person you hired keeps saying it just needs more time. And then six months in, you realize the leads still aren’t turning into sales, the testing has…

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How to Fix Meta Ads That Suddenly Stopped Working: A Diagnostic Framework

By Julie Lowe | July 17, 2026

When Meta ads stop working, the instinct is immediate: change something. Refresh the creative. Adjust the targeting. Restructure the campaign. Do something, anything, to stop the bleeding. That instinct is usually what makes the problem worse. After 26 years in marketing and working with thousands of businesses on their Meta ads, the most expensive mistake…

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How Meta’s Andromeda Algorithm Changed Creative Strategy Forever

By Julie Lowe | July 9, 2026

Something shifted in late 2024 and most advertisers felt it before they understood it. Campaigns that had been running profitably for months started declining. Funnels that had converted reliably stopped performing. A simple creative refresh, the kind that used to restart a flagging campaign, either didn’t work at all or worked briefly before performance dropped…

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What Is Meta Ads Creative Strategy? (And Why It’s Different From Media Buying)

By Julie Lowe | June 30, 2026

If your Meta ads aren’t working, the first question most people ask is: is the setup right? Are the campaigns structured correctly? Is the targeting correct? Is the budget allocated properly? Those are media buying questions. They matter. But they’re the wrong place to start. In most underperforming ad accounts I look at, the setup…

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Borrowed Strategies

By Julie Lowe | June 29, 2026

A client called me a little while back, fired up from her mastermind call. “A lot of the women in my group are leaving Meta ads,” she told me. “They say there are too many spam bot leads. Should we be doing the same?” My first reaction was to ask a simple question: “What are…

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Meta Ads Creative Strategy in 2026: The Complete Guide for Coaches, Consultants, and Service Businesses

By Julie Lowe | June 29, 2026

Most guides on Meta ads creative strategy were written for brands selling $39 skincare products. If you sell a coaching program, a consulting service, a course, or anything where trust matters more than impulse, you’ve probably read those guides and thought: none of this applies to me. You’re right. It doesn’t. After 26 years in…

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