How to Test Before You Create Your Offers

In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients. The 3-step process outlined requires you to get crystal-clear on your ideal client – what they are trying to accomplish, the pain points they want to avoid, and the…

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How to Create and Save Audiences for FB Ads

When it comes to running a successful Facebook Ad, half of the equation is knowing who to target. A few weeks ago, I shared some tools for finding your audience. Today, I’m going to show you two options for where to create your audiences once you’ve done your research. I typically recommend an audience size of around…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Susaye Rattigan. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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I’ve been blogging a lot lately about why list building is important and how you can take someone from cold lead, to subscriber, to customer and why this is important if you’re trying to build a business online. (ICYMI: Check out part 1 and part 2 of the series.) I think we’ve all heard about…

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Freebie. Lead Magnet. Opt-in offer. They go by many names, but when you are attempting to grow your email list, you’re likely using some sort of freebie to get people signed up. I get a lot of questions about freebies because my specialty is using Facebook ads to build your business, and one of the…

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Should I bother to grow my email list? Does it matter? Does it actually work, you ask? Simply put: Yes, to all of the above. You might have heard the phrase that “the money is in the list”, and in many ways that is true. While you don’t have to have a “big” list to…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Karen Geddis. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Robyn Hoffman. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Kelita Kellman. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…

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