5 Ways to Recover from the Facebook Ad Fallout of 2021
There’s no doubt about it – between the pandemic and the iOS 14 updates, 2020 and 2021 have turned the Facebook ad industry on its head. I’ve been teaching and running Facebook ads for about a decade now and nothing compares to the past 2 years. Do I think it’s time to abandon the Facebook…
Read More4 Tips to Prevent Your Facebook Ad Account from Getting Shut Down
Facebook is a great way to reach your target market, but it can also be an easy place to get banned. If you’re not careful, Facebook will shut down your account for any number of reasons – and that’s bad news for your business! In this blog post, we’ll discuss four tips that will help…
Read MoreHow to Test Before Creating Your Offers
In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients. The 3-step process outlined requires you to get crystal-clear on your ideal client – what they are trying to accomplish, the pain points they want to avoid, and the…
Read MoreFacebook Ads 101: Audience Creation
When it comes to running a successful Facebook Ad, half of the equation is knowing who to target. A few weeks ago, I shared some tools for finding your audience. Today, I’m going to show you two options for where to create your audiences once you’ve done your research. I typically recommend an audience size of around…
Read MoreLet’s Get Social – featuring Susaye Rattigan
Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Susaye Rattigan. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…
Read MoreThe “unlaunch” launch of the FB Ads Incubator
I’ve been blogging a lot lately about why list building is important and how you can take someone from cold lead, to subscriber, to customer and why this is important if you’re trying to build a business online. (ICYMI: Check out part 1 and part 2 of the series.) I think we’ve all heard about…
Read MoreThe 5 Keys to a Stellar Opt-In Offer
Freebie. Lead Magnet. Opt-in offer. They go by many names, but when you are attempting to grow your email list, you’re likely using some sort of freebie to get people signed up. I get a lot of questions about freebies because my specialty is using Facebook ads to build your business, and one of the…
Read MoreYes, Building a List Is Still Important
Should I bother to grow my email list? Does it matter? Does it actually work, you ask? Simply put: Yes, to all of the above. You might have heard the phrase that “the money is in the list”, and in many ways that is true. While you don’t have to have a “big” list to…
Read MoreLet’s Get Social – featuring Karen Geddis
Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Karen Geddis. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…
Read MoreLet’s Get Social – featuring Robyn Hoffman
Welcome back for another week of, Let’s Get Social, where I feature a different entrepreneur every Sunday! This week I am featuring Robyn Hoffman. Don’t forget – if you or someone you know can help out the featured entrepreneur with their area of need (see question #4), be sure to leave a comment! Also, if you would like to be…
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