Facebook ads
The Issue That is Killing Your Facebook Ad Performance
And you probably don’t even know it. I recently attended an AMAZING session by the Tabwoo Institute during their Rich Witch retreat that was about the energetics of marketing and sales and it was SO spot on! I’ve seen this play out so many times with high-ticket funnel Facebook ad clients. This is why mindset…
Read More5 Ways to Recover from the Facebook Ad Fallout of 2021
There’s no doubt about it – between the pandemic and the iOS 14 updates, 2020 and 2021 have turned the Facebook ad industry on its head. I’ve been teaching and running Facebook ads for about a decade now and nothing compares to the past 2 years. Do I think it’s time to abandon the Facebook…
Read More4 Tips to Prevent Your Facebook Ad Account from Getting Shut Down
Facebook is a great way to reach your target market, but it can also be an easy place to get banned. If you’re not careful, Facebook will shut down your account for any number of reasons – and that’s bad news for your business! In this blog post, we’ll discuss four tips that will help…
Read MoreHow to Test Before Creating Your Offers
In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients. The 3-step process outlined requires you to get crystal-clear on your ideal client – what they are trying to accomplish, the pain points they want to avoid, and the…
Read MoreFacebook Ads 101: Audience Creation
When it comes to running a successful Facebook Ad, half of the equation is knowing who to target. A few weeks ago, I shared some tools for finding your audience. Today, I’m going to show you two options for where to create your audiences once you’ve done your research. I typically recommend an audience size of around…
Read MoreBrand on Blab: Cracking the Code on Facebook Ads
Recently I got to sit down with Shade Y. Adu to talk about my favorite topic, Facebook Ads! Whether you’ve been doing ads for a while or you’re just starting out, this conversation might give you some new insight or perspective. I hope you’ll listen in and let me know what your takeaways are in…
Read MorePodcast: Agents of Change
I had a lot of fun talking to Rich Brooks on the Agents of Change podcast recently. We really dug into what works and how to get more out of your FB ads! Check it out!
Read MoreFacebook Ads: 3 Ways to find your Audience
One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers down the line. It can seem like a bit of a guessing game, but with…
Read MorePixels not working right?
If you’ve gotten very far into the world of Facebook ads, you’ve probably heard about pixels. Pixels for retargeting. Pixels to track conversions. Pixels to create a custom audience. It’s a lot to take in, and Facebook recently complicated things with the rollout of the new Facebook Pixel “to rule them all”. (I dive into…
Read MoreThe Pros & Cons of Video Ads
In 2014, Facebook went on a mission to not only compete with YouTube, but to surpass the clear “king” of online video. By the end of the year, Facebook had hit their goal. Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. In terms of interactions, it’s really…
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