5 Ways to Recover from the Facebook Ad Fallout of 2021

There’s no doubt about it – between the pandemic and the iOS 14 updates, 2020 and 2021 have turned the Facebook ad industry on its head. I’ve been teaching and running Facebook ads for about a decade now and nothing compares to the past 2 years. Do I think it’s time to abandon the Facebook…

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How to Test Before Creating Your Offers

How to Test Before You Create Your Offers

In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients. The 3-step process outlined requires you to get crystal-clear on your ideal client – what they are trying to accomplish, the pain points they want to avoid, and the…

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Facebook Ads 101: Audience Creation

How to Create and Save Audiences for FB Ads

When it comes to running a successful Facebook Ad, half of the equation is knowing who to target. A few weeks ago, I shared some tools for finding your audience. Today, I’m going to show you two options for where to create your audiences once you’ve done your research. I typically recommend an audience size of around…

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Brand on Blab: Cracking the Code on Facebook Ads

Recently I got to sit down with Shade Y. Adu to talk about my favorite topic, Facebook Ads! Whether you’ve been doing ads for a while or you’re just starting out, this conversation might give you some new insight or perspective. I hope you’ll listen in and let me know what your takeaways are in…

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Podcast: Agents of Change

I had a lot of fun talking to Rich Brooks on the Agents of Change podcast recently. We really dug into what works and how to get more out of your FB ads! Check it out!

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Facebook Ads: 3 Ways to find your Audience

One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers down the line. It can seem like a bit of a guessing game, but with…

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Pixels not working right?

If you’ve gotten very far into the world of Facebook ads, you’ve probably heard about pixels. Pixels for retargeting. Pixels to track conversions. Pixels to create a custom audience. It’s a lot to take in, and Facebook recently complicated things with the rollout of the new Facebook Pixel “to rule them all”. (I dive into…

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The Pros & Cons of Video Ads

the pros and cons of Facebook video ads

  In 2014, Facebook went on a mission to not only compete with YouTube, but to surpass the clear “king” of online video. By the end of the year, Facebook had hit their goal. Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014. In terms of interactions, it’s really…

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The “unlaunch” launch of the FB Ads Incubator

I’ve been blogging a lot lately about why list building is important and how you can take someone from cold lead, to subscriber, to customer and why this is important if you’re trying to build a business online. (ICYMI: Check out part 1 and part 2 of the series.) I think we’ve all heard about…

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