The Next Phase of Your Business

Today, I want to speak to entrepreneurs who have a successful business and who are ready for an evolution of sorts. You know your clients and their needs, and you’ve managed to build a successful business around a particular niche or core set of offerings. In the past few weeks, I’ve discussed how to design…

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How to Create the Right Offer Every Time

Do you know the value proposition of your products and programs? A value proposition describes the benefits customers can expect to gain from your products and services. At times we THINK we know the value of our offerings, but then we put something out into the world and it flops. Why is that? I think…

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Facebook Ads: 3 Ways to find your Audience

One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers down the line. It can seem like a bit of a guessing game, but with…

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