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In Search of the Best Landing Page Builders and Templates

best landing page builders

 

Are you looking for an easy way to create sign up pages and stand-alone sales pages?

There are a lot of options on the market, with LeadPages being one of the most popular options for entrepreneurs and coaches. I personally use and love LeadPages, but if you’re looking for options, check out the round-up below to find the best landing page creator for your business.

LeadPages:  from $37/Month – $97/month or choose an annual or 2-year plan

LeadPages seems to be one of the most popular platforms for creating landing pages amongst entrepreneurs, and is the option I’ve used for my business over the past year.

I love that there are lots of free templates to choose from, and that I can get a conversion-optimized landing page up in running in a matter of minutes. LeadPages also has a marketplace of affordable paid templates to choose from, should you need more options.

I do wish the layouts were more flexible, but all-in-all it’s a great solution for me. I’m able to easily add Facebook ad tracking codes, I can host the pages on my site using the LeadPages plug-in, and I know that I’m using a layout that’s been tested and known to convert well, which is a nice perk!

 

Unbounce: from $49/month – $199/month – Free 30 day Trial

Unbounce’s mobile responsive landing page templates will help your landing pages look as great as they will perform. Unbounce was beautifully designed with flexibility in mind, so you can easily customize your landing page to suit your campaigns and brand. The drag and drop editor was designed for marketers. So you can get pages up and running without needing to know code, or calling in IT or professional designer support. A/B split testing is super simple to use if you like to test your layouts.

I used Unbounce for many years at my full-time job and it was a wonderful option, but it can be a little pricey! I have noticed however that there is a (somewhat hidden) free version available! There will be an Unbounce branded footer at the bottom of the page, but you can still use all of the core Unbounce features with the free option.

 

Instapage: from $29/month – $179/month

Instapage has a drag and drop editor, so you can build complex layouts without touching a single line of code and every page is 100% Mobile Responsive. You get one free page when you sign up, so you can test it out before commiting. If you enjoy the experience and want to move forward with them, upgrade to make even more amazing pages.

Tracking and A/B testing tools are included, you can publish to WordPress, GoDaddy and more, and there are over 20 marketing tools (like MailChimp and CRMs) that you’re able to integrate with as well.

“Instapage is very customizable, you can move the text and opt-in boxes around wherever you want. It’s much more customizable than LeadPages and it costs $29 per month. If you are just starting out, I think it is much easier to try it out and see if you like it and then if you want to commit you can pay a yearly fee.”  – Nina Andrijanic

 

FunnelKit: $17 for 5-Domain license OR $27 for Unlimited

If you’re new to landing pages, then FunnelKit is a user-friendly site to choose from. It’s designed for marketers, by marketers, to be easy to use, but also to focus on creating high-converting landing pages that will result in more leads and sales. The drag and drop editor is very flexible, allowing you to get the look you want.

You can build squeeze pages, thank you pages, landing pages, sales pages, download pages, webinar registration pages and more… sky's the limit!

 

OptimizePress 2.0: from a $97/Package – $297/Package

OptimizePress creates high-converting sales pages, membership portals, and landing pages. Choose from any of the templates you’d like for your business for inside WordPress with the help of OptimizePress 2.0.

 

1MinuteSites: $39.95/Month or $299.95/Year

If you're looking for one of the quickest ways to create opt-in pages, webinar pages, and much more, 1MinuteSites has everything that you will need. They claim that you can create your landing pages in 60 seconds or less, hence the name! Don't waste time trying to build something for hours, that could be done in no time. Do it quick, like a professional, and sway your potential clients with eye catching pages.

 

Lander: $22/Month – $97/month or choose to pay annually.

Lander’s landing page templates are designed for increased conversions. No matter your business or what campaign you want to run, Lander will have a template for your needs. After creating your page, use the testing tool to make sure everything is ready to go. Nice and easy!

 

ClickFunnels: $37/Month – $297/Month

ClickFunnels is the only landing page site that doesn’t just build pages – it builds whole sales funnels! Not only can you create sales funnels, but also enjoy the ability to create webinar funnels, membership sites, as well as launch pages.

‘I love how much more customizable ClickFunnels is. You can actually replace sections with other things instead of just the show/hide feature of LeadPages. If you're coming from LeadPages, there will be a bit of a learning curve but it’s not too bad. I also like how the sales funnels are already set up, so you just delete or add what you need. Great for those who are new to funnels. The one thing I don't like is that you can't change the color of one word in the text box. You have to color the whole section.’ -Akilah Hill Pitts

 

Megaphone: from $49 – $149/Month

Megaphone’s best feature has to be its simplicity. You can collect your leads, and connect with them in a jiffy. Choose the template that best matches your brand, and instantly add your own copy. It’s that easy! Megaphone also offers an email integration with some of the most popular providers used by entrepreneurs today.

 

WPProfit Builder: from $47 – $67.67 (on sale now) One-time Purchase

The WP Profit Builder plugin/theme is fully customizable, drag and drop, with nice templates to get you started. With several different types of pages you can create, this one-time purchase solution is a fantastic way to create the page you need, and make more sales.

It came very highly recommended by several connections, so it’s definitely worth checking out, especially with the amazing one-time only fee instead of monthly payments like most services offer!

Check out this free training on WP Profit Builder from Shawn Michael: http://webinars.successwithshawn.com/profit-builder-webinar/

 

ThriveContent Builder: from $147 – $247 per year (or pay monthly)

Create great, eye-catching pages with Thrive Content Builder. With a simple click-to-edit ability, it makes creating pages easy. Create conversion-optimized, fully customizable landing pages, sales pages, lead-generation pages and more. There are some themes and other features available beyond just landing page builders as well.

“I created my site in December/January using Thrive. It was very easy to add tracking pixels. There's a spot on each page that allows you to add in custom CSS. Super simple. It has a visual editor so you can drag & drop, it's specifically geared for capturing leads and converting them. There's even a countdown timer, ability to add videos and audio, and there are countless tutorials and the developers are super helpful and very active in the forums. I've never had to wait more than 24 hours for a response and they release new updates, blog posts, tutorials and content all the time. It's honestly the best money I ever spent and totally saved my sanity when I decided to switch from Weebly to WordPress.” –Rachel Brisindi

 

What are you using to create landing pages? Anything here you want to check out now?

5 Responses so far.

  1. Shawn says:

    Great job Julie, I really appreciate your objective coverage of several options available for creating lead and sales pages.

  2. Lucy Davies says:

    Hi Julie! That’s a really useful summary, thank you. I didn’t realise how many options there were out there and good to here about the free option on Unbounce 🙂

  3. Stephen says:

    I’d recommend http://instapg.es/h2tlH That’s what I’ve been using lately and I have switched from other page builders like Leadpages and Unbounce. These three are industry leaders today.
    Here’s a quick overview of each one:

    Instapage
    • The easiest to use out of these three. Perfect for beginners. Simplicity does not limit its capabilities unless you are a power user, like a marketing agency that is building hundreds of pages every day.
    • Basic plan of $29/month will give you unlimited pages, visitors and domains. But will not have A/B testing feature. Only for the next price tier. However, does include basic integrations to MailChimp, Constant Contact, Zapier and such.
    • Has 30-day free trial. No credit card required.

    Unbounce
    • These guys have been one of the first on the market and are definitely the one that everyone knows. Is very powerful and has a bit more features than Instapage. Although, it’s not very intuitive and the learning curve is a bit steep.
    • Price is horrendous. I gotta be blunt on this one. The basic plan of $49/month only gives 5,000 visitors per month and does not allow integrations. No integrations is a big deal-breaker. You need to send those leads somewhere automatically, don’t you?! And send them automatic autoresponders. Doing that manually will be crazy.

    So, with the basic plan, you will hit the wall in no time. Either because of 5K visitor limitation or no integrations. Next tier is $99/month and that has 25,000 visitors per month limit which is more than enough for many companies and includes all the features they have to offer.
    • Has 30-day free trial. You will need a credit card.

    Leadpages
    • Probably the one that has the most amount of features. I like their Leadlinks feature.
    However, the interface is a bit cluttered. It feels more like a WordPress editor, rather than a fully editable page builder. You can’t drag things around as freely and all the customisation happens through a sidebar.
    • Basic plan of $25/month makes them the cheapest out of these three and the plan is very similar to Instapage. Includes unlimited pages, domains, etc. without A/B testing but includes basic integrations.
    • No free trial at all. Will have to pay right away.

    That’s my take on it. Hope it helps.

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