How to Publish and Host Leadpages on Your WordPress site

Do you use for your opt-ins and sales pages?

Did you know that you can either let LeadPages host the pages for you, and your URLs will look something like this or you can host the pages on your WordPress site, which would give you a URL like this

Should you let LeadPages host your content?

I've heard some debate recently as to whether it's better to have the pages on your site or hosted by LeadPages, and I'm hearing conflicting info, so I'm going to let you know what I've heard, and you can make your own decision. 🙂

I'm also going to give you a quick tutorial on how to install the LeadPages WordPress plugin on your site, and how to publish a page, in case that's the route you decide to go.

Pros of using LeadPages Hosting

Here's what LeadPages has to say about the advantage of letting them host the content for you… {READ POST}

To quickly sum up in layman's terms, in case you don't have time for the article, LeadPages explains that because they use the Google server network they are able to serve your pages super fast.

These faster load times help conversion rates, and in the example given, conversion rates have been seen to go up by 10% in split testing thanks to these faster load times. So that's a great advantage, not to mention that it's super easy to let them host the pages for you!

Potential Issues?

What I've been hearing recently, however, is there is a potential issue with letting LeadPages host for you, because they appear to be flagged by a site called the Web of Trust. I've never had an issue, nor have my clients, with sending traffic to, but the following can be found in the Facebook Help section….

Ads may not lead to destination pages that have been flagged as having a bad reputation by Web of Trust. Web of Trust is a 3rd party website review service and has no affiliation with Facebook. To find out more about your rating and how to influence your site's reputation, please visit:


Rumor has it that some ads are getting declined when they are directed to LeadPages hosted content, so I checked out WOT and saw the results below, which led me to contact LeadPages directly. (See the scorecard page at:

Screen Shot 2015-02-23 at 10.24.56 AM

I did contact LeadPages and received the following response from their support team:

Screen Shot 2015-02-23 at 10.30.45 AM

 (NOTE: Click the image above to enlarge it if it is too small for you.)

So, I have to say, I am a little conflicted as to what I will do moving forward!

I am sure that LeadPages is all over this, and I have never had any issues. I also love that the pages load quickly, which can help with conversion rates.

However, I can also see how Facebook would prefer to send ad traffic to a URL that isn't getting tons of traffic already – another issue I've heard brought up since is in the URL and thousands of people use them for hosting.

The WOT score is still low as of today, and also might be an issue, as I discussed above.

So….what to do? What to do? If you decide you do want to host your pages on your WordPress site, it is very simple to do if you follow these steps.

How to Install the LeadPages WordPress Plugin and Publish your Pages

1. When you are in LeadPages, click on the LeadPages icon at the top of your screen.




2. Click on the page name you want to install on your WordPress site from your list of pages (there should be a list of all the pages you've created on the screen now).You will get a

You will get a pop-up box like the one below. Click the WordPress icon at the top, and then click the “Download LeadPages WordPress plugin” button.

Screen Shot 2015-02-23 at 10.03.36 AM

3. After the zip file downloads, (do NOT unzip it, and do NOT use Safari to download the file – see their note above), log into your WordPress site.

Click Plugins from the menu on the left, and Add New.Click on Click on

Click on Click on Choose File, find the Zip file you downloaded, then click the Install Now button in the center of your screen.


Screen Shot 2015-02-23 at 10.05.52 AM


4. The plugin will get uploaded, and then you click on Activate Plugin.

LeadPages should now be listed in that menu on the left somewhere.


5. Click on LeadPages from the menu area on the left in WordPress, and click Add New right below that, or at the top of the screen.

Now all you have to do is choose Normal Page, and find the page you want to publish where it says LeadPage to display (that you've already created in LeadPages), in the drop-down menu.

To create a custom URL for the page, just type in the box provided.



6. Hit the big, blue Publish button, and then a link will appear at the top of the screen that says View Page so you can go see your page! That's it!

NOTE: The page itself is still created over in your account, all this does is host the page on your own website and removes the from the URL.

I hope this was helpful! Let me know – have you ever had issues with LeadPages hosting or is this just a whole lot of rumors floating around? As I said, I've never had issues myself, so I would love to hear your experiences!




  1. Yalda on December 30, 2015 at 4:36 pm

    Hi Julie, this is a great article, thank you!

    What would you say are the pros/cons to uploading your lead page directly to your own site vs. using the WordPress plug-in? I am beginning to build my list with an opt-in I created and I can’t decide which route to go. Thanks!

    • Julie Lowe on December 30, 2015 at 5:50 pm

      I’m glad it helped! You can do it either way, but the “pro” to using something like LeadPages is that the page is built for conversions. Meaning that LeadPages has done a lot of testing to make sure the pages convert well into leads. Also, when you have a “stand alone” type page like this, that doesn’t include any navigation or sidebars and footers etc, there’s less to distract the user. They either sign up or go away, and that’s a good thing, because conversions are almost always higher when you force them into this choice (lots of testing to back this in the industry). Otherwise, they can get distracted by a link to your blog or services page etc and wander off. 🙂 Hope that helps!

  2. Frank on July 7, 2016 at 10:28 pm

    Hello, thank you for the info on Leadpages, but I’m a bit confused. So using the WordPress plugin will not allow a custom landing page without the WP elements of the site theme? Our client would like to have a standalone page like you describe (without the nav, sidebar, footers, etc), easy to build, and appear publicly to be hosted on their domain. Regards!

    • Julie Lowe on July 8, 2016 at 1:26 pm

      If you create it in Leadpages it will look just like a stand alone lead page. Hosting it on your site will get you the custom URL minus in the middle (and of course the onsite hosting). For example, this was built on LP and you can see it is hosted on my site – but it doesn’t have any of the on site navigation etc:

  3. Douglas on July 8, 2016 at 12:10 pm

    I have lead pages and am wondering if it is worth the ongoing cost. Do you know, if I stop my subscription, will my self-hosted pages (generated through leadpages and hosted on my website, not at leadpages) still work?

    • Julie Lowe on July 8, 2016 at 1:24 pm

      If you stop your LeadPages account, since the pages are created there, even if you host on your site, they would stop working. As to whether or not it is worth the cost – I would look at it this way: How important is list building for you? Is it a high priority and you are going to be creating a lot of opt-ins and sales pages and need a quick and easy way to do it without paying a designer or coder? If so, then I would get LP – or something comparable. If you have one opt-in you want to do and list building isn’t a big focus, at least not yet, then I’d start with one of the free options. There are some good alternatives that are less expensive if you’re not ready for the investment too. Personally, I like the ease of use with LP and that I’m able to easily add tracking for my FB ads + host on my own website.

  4. Anthony on December 19, 2016 at 8:31 am


    Do you know what plugin or tool that I can use to turn any page on my site into a landing page with fields for someone to enter their email address, name and etc

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