In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients.
The 3-step process outlined requires you to get crystal-clear on your ideal client – what […]
When it comes to running a successful Facebook Ad, half of the equation is knowing who to target.
A few weeks ago, I shared some tools for finding your audience.
Today, I’m going to show you two options for where to create your audiences […]
Recently I got to sit down with Shade Y. Adu to talk about my favorite topic, Facebook Ads! Whether you’ve been doing ads for a while or you’re just starting out, this conversation might give you some new insight or […]Read More
One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers […]Read More
If you’ve gotten very far into the world of Facebook ads, you’ve probably heard about pixels. Pixels for retargeting. Pixels to track conversions. Pixels to create a custom audience.
It’s a lot to take in, and Facebook recently complicated things with […]
In 2014, Facebook went on a mission to not only compete with YouTube, but to surpass the clear “king” of online video. By the end of the year, Facebook had hit their goal.
Brands posted 20,000 more videos on Facebook than […]
I’ve been blogging a lot lately about why list building is important and how you can take someone from cold lead, to subscriber, to customer and why this is important if you’re trying to build a business online.
(ICYMI: Check out […]
Freebie. Lead Magnet. Opt-in offer. They go by many names, but when you are attempting to grow your email list, you’re likely using some sort of freebie to get people signed up.
I get a lot of questions about freebies because […]