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Category Archives: Facebook ads

How to Test Before Creating Your Offers

In a recent post, I discussed how you can create the perfect offer every time by getting clear on the value proposition to your ideal clients.
The 3-step process outlined requires you to get crystal-clear on your ideal client – what […]

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Facebook Ads 101: Audience Creation

When it comes to running a successful Facebook Ad, half of the equation is knowing who to target.
A few weeks ago, I shared some tools for finding your audience.
Today, I’m going to show you two options for where to create your audiences […]

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Brand on Blab: Cracking the Code on Facebook Ads

Recently I got to sit down with Shade Y. Adu to talk about my favorite topic, Facebook Ads! Whether you’ve been doing ads for a while or you’re just starting out, this conversation might give you some new insight or […]

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Podcast: Agents of Change

I had a lot of fun talking to Rich Brooks on the Agents of Change podcast recently. We really dug into what works and how to get more out of your FB ads! Check it out! Read More
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Facebook Ads: 3 Ways to find your Audience

One of the most important elements in a successful Facebook ad campaign is targeting. Making sure that your message is getting in front of the right people is key to ads that convert into not only leads, but paying customers […]

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Pixels not working right?

If you’ve gotten very far into the world of Facebook ads, you’ve probably heard about pixels. Pixels for retargeting. Pixels to track conversions. Pixels to create a custom audience.
It’s a lot to take in, and Facebook recently complicated things with […]

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The Pros & Cons of Video Ads

 
In 2014, Facebook went on a mission to not only compete with YouTube, but to surpass the clear “king” of online video. By the end of the year, Facebook had hit their goal.
Brands posted 20,000 more videos on Facebook than […]

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The “unlaunch” launch of the FB Ads Incubator

I’ve been blogging a lot lately about why list building is important and how you can take someone from cold lead, to subscriber, to customer and why this is important if you’re trying to build a business online.
(ICYMI: Check out […]

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The 5 Keys to a Stellar Opt-In Offer

Freebie. Lead Magnet. Opt-in offer. They go by many names, but when you are attempting to grow your email list, you’re likely using some sort of freebie to get people signed up.
I get a lot of questions about freebies because […]

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Yes, Building a List Is Still Important

Should I bother to grow my email list? Does it matter? Does it actually work, you ask?
Simply put: Yes, to all of the above.
You might have heard the phrase that “the money is in the list”, and in many ways […]

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